AT&T

Trademark was AT&T's "feet on the street" for their high-speed cable promotions. Over 100 employees and in-store managers were trained specifically to help close sales during the peak holiday shopping season. Trademark negotiated prime demonstration and signage locations, set up demo stations, plus acquired and managed all peripheral demo equipment.

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"Doing a promotion for an 'intangible' high-speed cable access is a big challenge - and Trademark rose to it. Their enthusiasm for the project was contagious right down to the teams they hired and trained. Everyone was top-notch, sharp, ready to go, and knowledgeable. They made the project a big success."

Doing a promotion for an 'intangible' high-speed cable access is a big challenge - and Trademark rose to it. Their enthusiasm for the project was contagious right down to the teams they hired and trained. Everyone was top-notch, sharp, ready to go, and knowledgeable. They made the project a big success.
– Linda Charlton, Marketing Consultant, AT&T Broadband "feet on the street"