Trademark was asked by Lacoste, a renowned French apparel company, to help launch their new fragrance for men. The launch took place nationwide in San Francisco, Chicago, New York, Boston and Dallas. In order to create awareness in these major markets, Trademark decided to go big and hit the streets using a custom-built truck and a giant 30-foot inflatable version of the Lacoste crocodile logo. This also included a street sampling team and in-store promotions for clear brand visibility.