Levi's

Levi's challenged Trademark to build a promotional FuseBox tour bus to promote their sponsorship of the Summer rock band "Fuse" tour. Trademark accepted the challenge and took it to a whole new level. In only six weeks, Trademark designed an "Austin Powers Living Room on Wheels". The tour bus hit 26 major cities and was completely decked out with 6 video monitors, Sony playstations and plush, cozy furniture. Yeah baby! Transportation logistics and regulations were also negotiated during the entire tour.

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"The Levi's FuseBox vehicle was a very aggressive, very strategic marketing tool for one of the country's most widely recognized brands. Trademark led the charge in the country's hottest urban markets. Their teams were exceptionally well-trained, and - more than just execute tactics - they worked with us strategically to ensure the campaign was a big success."

The Levi's FuseBox vehicle was a very aggressive, very strategic marketing tool for one of the country's most widely recognized brands. Trademark led the charge in the country's hottest urban markets. Their teams were exceptionally well-trained, and - more than just execute tactics - they worked with us strategically to ensure the campaign was a big success.
– Monique Makhlouf, Brand Marketing Coordinator, Levi Strauss & Company