News & Resources


Elevate your Holiday Party Theme


Dressed in cheap wigs, gold sequins, and lamé bellbottoms, the cover band sings the BeeGee’s “You Should Be Dancing” to an empty dance floor. Is that a raccoon onstage? No, it’s just the guitarist’s fake afro, which must have fallen off his head during his half-hearted Lawnmower move. Aside from watching the cheesy band and

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Behind the Scenes: How to Blow Up a National Sales Meeting


Every year, the sales kick off planning discussion inevitably turns to the question: how can we make next year’s annual sales meeting different, better, and make an impact that people will remember? One of our clients, Bausch & Lomb Surgical, charged us with just that assignment. Our recommendation: “let’s blow the whole thing up”…literally. We

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Just Say No to Cover Bands


While it might feel safe to book a cover band to play songs we have all heard on the radio, it ultimately comes across as predictable and uninspiring. Your guests expect more. There are a ton of bands out there who will perform at events and provide a more creative and memorable experience for your event. They are

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Holiday Party Dos and Don’ts


The holiday party season is just around the corner (already?!) and, let’s face it, some holiday parties can be quite dull. We decided to ask ourselves – what would be our top dos and don’ts for holiday parties? Whether your event is for employees only or you are inviting customers and partners, here are some

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DoubleDutch Live Engagement Tour


To energize marketing leaders worldwide with their new live engagement tools, DoubleDutch tapped Trademark to produce an international roadshow. Dubbed The Live Engagement Tour, DoubleDutch launched in New York, DC, Chicago, and Toronto. It then travels to London and Amsterdam in the coming weeks. Event professionals, marketers and #eventprofs get real world training in how to leverage data to supercharge attendee

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Xamarin acquired by Microsoft


Trademark Events was on hand for Microsoft’s announcement of its acquisition of Xamarin, a company that allows developers to build fully native apps across several platforms from a single shared code base.

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