Dressed in cheap wigs, gold sequins, and lamé bellbottoms, the cover band sings the BeeGee’s “You Should Be Dancing” to an empty dance floor. Is that a raccoon onstage? No, it’s just the guitarist’s fake afro, which must have fallen off his head during his half-hearted Lawnmower move. Aside from watching the cheesy band and
Location, location, location. It’s so critical to find the right space for your event – one that communicates the brand, has just enough space, is in the right neighborhood, accessible to public transportation, can accommodate crazy wifi requirements and has enough infrastructure to make it interesting. London is over six hundred square miles — 100
Every year, the sales kick off planning discussion inevitably turns to the question: how can we make next year’s annual sales meeting different, better, and make an impact that people will remember? One of our clients, Bausch & Lomb Surgical, charged us with just that assignment. Our recommendation: “let’s blow the whole thing up”…literally. We
While it might feel safe to book a cover band to play songs we have all heard on the radio, it ultimately comes across as predictable and uninspiring. Your guests expect more. There are a ton of bands out there who will perform at events and provide a more creative and memorable experience for your event. They are
The holiday party season is just around the corner (already?!) and, let’s face it, some holiday parties can be quite dull. We decided to ask ourselves – what would be our top dos and don’ts for holiday parties? Whether your event is for employees only or you are inviting customers and partners, here are some
To energize marketing leaders worldwide with their new live engagement tools, DoubleDutch tapped Trademark to produce an international roadshow. Dubbed The Live Engagement Tour, DoubleDutch launched in New York, DC, Chicago, and Toronto. It then travels to London and Amsterdam in the coming weeks. Event professionals, marketers and #eventprofs get real world training in how to leverage data to supercharge attendee
Trademark helped the SF Giants launch their first-ever full immersion virtual reality (VR) experience for fans.
Trademark Events was on hand for Microsoft’s announcement of its acquisition of Xamarin, a company that allows developers to build fully native apps across several platforms from a single shared code base.
San Francisco’s YBCA inspires Trademark to think outside the box when it comes to creating engaging spaces.
When it comes to putting your brand front and center at events, consider some non-traditional ideas that pack an extra punch.