DoubleDutch – Live Engagement Tour
DoubleDutch Global Brand Activation Roadshow Launches Live Engagement Platform
DoubleDutch is a San Francisco-based technology company whose products are revolutionizing the live events industry. The Trademark agency was brought in to develop a multi-city, global brand activation roadshow to launch their Live Engagement Platform – a complete set of applications, integrations, and performance metrics that empower marketing and event professionals to successfully orchestrate their live events and measure event impact and ROI. Their target audience: marketing rock stars in six (6) cities around the world.
Getting in front of marketers can be a tough task — after all, they are some of the busiest people on the planet. To demonstrate the power of Live Engagement Marketing, DoubleDutch knew they needed to bring the experience to them and show them the power of Live Engagement Marketing. This meant the brand rollout had to be international in six (6) target cities. On top of the international scope, the entire launch had to be planned and produced in less than five (5) months.
DoubleDutch is the leader in live engagement with a unique brand experience. To activate that brand consistently across many different geographic regions, it was clear that each location needed to express the brand. Hotel ballrooms and traditional meeting spaces were not going to work. Instead, we focused on finding non-traditional venues that would amplify the DoubleDutch passion for this space and the marketing professionals working in it.
Finding a cool venue was the single most important element to express the DoubleDutch brand experience. Besides seeing a new product from DoubleDutch, what else could we do to get rockstar marketers to take time out of their busy schedules to come to the event?