Lacoste Fragrance Launch


Product Launches & Brand Management

After licensing in the 1980s diluted the brand, the Lacoste family decided to re-launch the famous crocodile with a new men’s fragrance. Trademark found locations, trained street teams, and worked in conjunction with stores and sporting events to distribute samples. We designed an inflatable croc mascot that was driven around New York, Chicago and San Francisco to announce the croc was back!

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