Optimizely Opticon User Conference


Product Launches & Brand Management, User Conferences

Based on the success of its first ever user conference, Opticon 2014 at City View, Trademark was thrilled to work hand-in-hand with Optimizely again on Opticon 2015 held at Pier 27.

Given the conference tagline “it’s all about the experience,” Trademark relished pulling creative rabbits out of every hat to ensure that people who think they’ve seen everything were surprised and delighted – including an active “zeitgeist” wall that captured the hottest topics in optimization.