VMWare

For VMware’s first ever annual User Conference at the Manchester Grand Hyatt in San Diego, CA, Trademark designed a custom registration website, managed onsite registration, organized a themed Welcome Reception, produced a customer video, conference giveaways, a Conference Guide, Partner Day program, signage, on-site A/V motion graphics, and coordinated transportation for all events, including the offsite party, featuring battling robots, pit crews and musicians.

In addition to being the most-talked-about event at VMworld, the party won an award from Corporate Events Magazine for its creativity.

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"A first-time User Conference is a daunting task, and Trademark helped us navigate the undertaking with their solid professional experience, attention to detail and exceptional follow-through. They jumped in to help produce every aspect of our program. Our management team, customers, partners, press and analysts and prospects were blown away with the results. VMworld not only exceeded its attendance goals, but also our internal marketing objectives."

A first-time User Conference is a daunting task, and Trademark helped us navigate the undertaking with their solid professional experience, attention to detail and exceptional follow-through. They jumped in to help produce every aspect of our program. Our management team, customers, partners, press and analysts and prospects were blown away with the results. VMworld not only exceeded its attendance goals, but also our internal marketing objectives.
– Brian Bohlig, Director of Corporate Marketing, VMware