Why do events in Chicago?


April 1, 2015BY Wendy Cook

We love Chicago. It has it all: culture, neighborhoods, food, music, architecture and setting. So why don’t more companies do meetings there? We met with a consortium of meeting planners, led by Hyatt Regency at McCormick Place, to discuss perceived challenges – labor unions, weather, location of the convention center relative to downtown – and how to creatively overcome them. At Trademark, our job is to provide clients with the best possible spaces in which audiences can connect to brands. Chicago is positioned to hit it out of the park. And the South Loop at McCormick place is poised for incredible growth, with two major properties coming online in the next two years: Marriott Marquis with 1200 rooms and and 90,000 sq ft of meeting space, and McCormick Event Center with a 10,000 seat basketball arena.  It reminds of us where Dogpatch was 5 years ago.

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