Our Top 5 List from Dreamforce 2015

September 23, 2015BY Wendy Parsley

San Francisco plays host to lots of conferences each year. But no conference takes over the city of San Francisco quite like Dreamforce (#DF2015).

It is hard not to overstate how massive the event is. Now in its 13th year, Dreamforce drew nearly 160,000 people to the City by the Bay (or more, depending on how the final figures round out). The event is also expected to generate over $200 million in revenue for the local economy. This is a huge event.

Dreamforce doesn’t skimp on the event either. The show organizers create a totally immersive experience for attendees. There are so many things to see and do during the weeklong conference, too many to write about here.

Here are a five things that we saw and loved about #DF2015.

1. Let’s start with the staffers. They were everywhere. They were friendly, outgoing, and ready to point you in the right direction. No matter how many digital components you have at an event, nothing beats talking to a person when you need some help.

2. Dreamboat. For the first time ever, Salesforce partnered with Celebrity Cruises to offer hotel accommodations aboard a cruise ship docked at Pier 27. Over 1,000 attendees enjoyed a sleep in a ship outfitted with a blitz of Salesforce marketing with incredible views and a fresh sea breeze.

3. World’s largest book drive. Attendees were encouraged to bring books for students grade K-12 and drop them off at the schoolhouse inside Dreampark. At the end of the event, Dreamforce had collected over 1 million books that will make their way to schools and libraries around the world.

4. Creative use of branding…everywhere! The branding for Dreamforce could be found all over the Bay Area – from billboards along Hwy 101 to bus wraps around town. Large banners on buildings around the Moscone Convention Center promoted the faces of the Dreamforce program speakers. Empty storefronts were rented for the week and displayed posters and advertisements for companies participating at Dreamforce.

5. Dreampark. This could be called the center of the Dreamforce universe. It is a cornerstone of the event everyone expects to see each year – and literally closes down Howard Street between the two Moscone buildings. It is a fantastic place to relax, take a nap in a hammock, play some corn hole, make a private call in an Airstream, or grab a bite to eat.

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