Creating Spaces that Move People
January 20, 2016BY KATE KELEHER
Here at Trademark, we are always looking for creative new ways to engage attendees at our events. San Francisco’s rich arts scene inspires us to think outside the box when it comes to building interactive spaces and creating memorable experiences.
We’re lucky enough to work ten minutes away from the Yerba Buena Center for the Arts (YBCA), a creative hub which features contemporary art galleries, theaters for film screenings and live performances, and community events. We stopped by on a “Third Thursday,” to see the space in action.
YBCA employee and Trademark friend took us behind the scenes to see how the magic happens. In the model shop, we were happy to see some very familiar production equipment. Whether producing a corporate event, or installing an art exhibit, it takes smart and creative people to build something truly seamless.
In the Grand Hall, attendees chatted over drinks, listened to a live DJ, watched a projected video loop, and interacted with installations from the Market Street Prototyping Festival, including a 3D printer and “Smaller and Upside Down” – a series of specialized lenses that distort views of faces.