AppDirect Engage and DES 2018
Tradeshow & Roadshow
How do you make the invisible, visible? Trademark partnered with AppDirect to make the impact of their digital commerce platform tangible and memorable to the right audience.
For their user conference Engage 2018, we created a “Powered by AppDirect” zone showcasing real world applications of the platform. C-level executives seeking to grow their businesses in the digital economy could experience AppDirect’s transformative impact first-hand through the digital interface of the Jaguar iPace and other devices. Onstage, the AppDirect brand came to life in a gorgeous custom animation across a 36’ LED screen, while Co-Founders Nicolas Desmarais and Daniel Saks showed off the power of digital with the humanoid robot RoboThespian. We produced the first inaugural Digital Hero Awards to celebrate the success stories of AppDirect partners including Intuit, Comcast Business, and Google Cloud. Then, we hit the road with AppDirect, producing their Digital Economy Series in New York and San Francisco. These focused, one-day events connected key customers and prospects with AppDirect’s technology on their own turf, and allowed AppDirect to custom-tailor their message for a more targeted audience, and a lasting impact.