California Fuel Cell Partnership


BRAND ACTIVATIONS

The California Fuel Cell Partnership brings together all the major auto manufacturers to develop cars to run on hydrogen. Trademark was enlisted to design road rallies up and down the California coast to spread the word. We managed the 100 vehicle caravan of support and prototype vehicles from Toyota, Mercedes, GM, Volkswagon, Nissan, Honda, Chrysler and Ford, as well as each of the auto partner teams.

  • Client:Calfiornia Fuel Cell Partnership
  • Location:Nationwide
  • Venue:Various major metropolitan markets

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