The agility and scalability of the Trademark team was demonstrated over a five (5) month period of managing the six (6) separate international launch events. Our deep knowledge of each city helped us find the right venue that would deliver the brand experience DoubleDutch wanted.
Our team then scored the best, most singular experiences that captured the DoubleDutch brand and would reinforce the “live engagement” theme to attendees – the most sought-after local vendors preparing cold-brewed coffee in London, the best NYC bagels, Chicago’s finest cold pressed juices, and more. Each city also featured a local graffiti artist who created a one-of-a-kind piece that one lucky attendee took home with them. We also incorporated local DJs to add another fun layer to the events.
From a production perspective, “non-traditional” often means not every venue was equipped to handle events. In some cases, we were asking a venue to do something that was a huge departure from their normal daily activities. They were eager to host an audience of local event planners, but were limited in what they could offer for the technical production aspects.
Our producers worked with each venue to ensure we delivered the desired production level for DoubleDutch. Each city featured multiple speakers with presentation and product demo requirements. In some venues, this required hiring third-party providers to supplement AV equipment and boosting the internet connectivity to ensure a seamless result.
Trademark Events successfully produced the DoubleDutch Live Engagement Tour in six (6) cities around the world: New York, Chicago, Toronto, Amsterdam, London, and Washington, DC. The compressed production timeline was managed effectively and our team navigated the different time zones and languages spoken with precision.
Each event featured creative activities that worked with the venue and showcased the local flavor of the city…and complemented the DoubleDutch personality. The event professionals who attended were surprised and delighted by the unique experience created just for them. DoubleDutch could demo the product to hundreds of marketing and event professionals in the markets that aligned with their overall business goals.
The DoubleDutch Live Engagement Tour proved that when you combine the power of digital with the power of face-to-face compelling things will happen that resonate far beyond the live event.