Lime Brand Launch
When Lime first rolled into cities unannounced, its scooters lying on sidewalks caused significant concern for residents. Lime was careful to craft its re-entry to major metro markets, and its first responsibility was to its employees, who want to be associated with a visionary brand.
Lime tapped Trademark to help stage a brand re-launch that rallied everyone in the Lime orbit around one message: simple, accessible micromobility for all.
Trademark worked closely with Lime brand teams and external agencies to help tell the story in a beautiful, moving series of montages and videos featuring customers whose lives have been transformed by Lime. CEO Toby Sun then revealed the new logo, reflecting the company’s new commitment to micromobility and accessibility for all.